The days of deserted fitness rooms and outdated pools are in the past. Prospective residents don’t want to pay for amenities that are obsolete — they want to add value to their lives. Multifamily fitness centers have the potential to play a large role in residents’ fitness journeys, and they’re held to a higher standard now than ever before.

A functional residential fitness center attracts tenants and increases sales and property value. Property managers or resident coordinators struggling to maximize the use of their fitness center can leverage instructors to lead fitness classes. It’s common for the primary demographic interested in the fitness center to need more than equipment, they want instruction, community, and consistency. Discover the five best residential fitness programs to revitalize your fitness center.

5 Residential Fitness Programs to Attract & Retain Tenants

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6. Strive Residential Fitness Programs

Strive Well-Being

Strive is a one-stop-shop for all things fitness and wellness. Our nationwide network of qualified, certified, and professional instructors are interactive and willing to customize onsite or virtual fitness classes such as yoga, HIIT, Body Sculpt, Zumba, Core Conditioning, and many more. Residential fitness programming is flexible and can be adjusted in real time based on engagement data; so if participation is low for Zumba, we can immediately re-staff for yoga instead. Strive also offers personal training and fitness center staffing and management.

Other fun, interactive wellness amenities residents love are mindfulness/meditation, health education talks, and healthy cooking demos to support the well-being of the community. Fostering a culture of wellness within a residential community attracts prospects and helps current residents form connections that create a happier, healthier shared living experience.

Strive makes wellness easy with a fully-burdened pricing model and wraparound service delivery to alleviate administrative strain on clients. An annual budget and centralized invoicing enables fitness program planning and administration to be unaffected by competing priorities that arise throughout the year. Other services included in our unit pricing at no additional cost include:

Designated account manager
Resident needs & interest survey
Ongoing marketing and engagement communications
Technology platform for completing liability waivers with the click of a button, simple registration, and monthly engagement data collection
Data analysis & programmatic recommendations

Strive’s turnkey approach and time-tested systems and processes allow us to fully administer the residential fitness program so property management teams can focus on their big picture strategy.

Les Mills

Equipped with a mission to help people fall in love with fitness, Les Mills operates onsite and virtually all over the world. Their extensive selection of fitness classes is diverse and guaranteed to have something for everyone from martial arts-inspired workouts, to cycling, HIIT, dance, etc. Les Mills also offers youth classes from ages as young as two to sixteen.

Bellavita

Bellavita promotes residential well-being by providing initiatives for physical, mental, and social health. They have convenient online scheduling for their offerings that include:

Personal training
Fitness classes such as yoga, HIIT, toning, Zumba, pilates, etc.
Meditation
Kids programming
Events

Guided Fitness

Specifically designed for apartment spaces, Guided Fitness offers onsite and virtual fitness classes and social events, and personal training. They have a variety of class formats such as yoga, strength, and dance. A turnkey approach and web-based software allows property management teams to be hands-off, and they’ve found Guided Fitness to be a powerful retention tool for residents.

Lulafit

Lulafit amenity management services extend from design consultation and fitness programs to marketing materials and events. With an emphasis on engagement and authenticity, Lulafit’s team encourages people to spend more time in spaces they otherwise wouldn’t. By leveraging their own technology systems and expertise, this boutique business is determined to transform underutilized amenities to thriving wellness spaces.